Today I want to introduce you to Jacket Society, one of my favorite on-line stores and Nora, the owner, who is also a fashion blogger.
My first Jacket Society purchase was the tie dye fringe cardigan – see how Nora styled it in this picture. I probably purchased it during one of her frequent weekend “flash sales”. The cardigan shipped free the same day that I ordered it! When I opened the package, I was so impressed with how it was wrapped and inside was a personal handwritten note from Nora thanking me for the purchase. I was hooked!
Since that first cardigan, I have ordered a jacket, several ponchos, wraps, scarves, blouses, a graphic tee and jewelry. Every item arrived just like that 1st cardigan – quickly, packaged beautifully, and with a thank you note! And every item has been top quality. I have featured many of her items on Facebook and Instagram.
I was fortunate to meet Nora and see her beautiful studio in Glendale, CA. After meeting her I knew I wanted to feature her in my blog and share her story with you. She is a strong female entrepreneur building her own business. She is very warm, thoughtful, kind, and engaging. And, of course, very stylish. Just the type of woman I want to feature and promote.
I encourage you to read her story below as she shares style tips on how to wear jackets. And please visit her online store to see all her fabulous products. Remember – you can always treat yourself or perhaps purchase a gift for your mother or your daughter for Mother’s Day!
Meet Nora & Jacket Society
Tell us when and why you started Jacket Society. Why did you decide to focus on jackets?
Jacket Society was born from my love of jackets in Sept 2013. At first it was meant to be a personal styling blog emphasizing the importance of jackets in one’s looks. Given the fact that I am a fashion designer to begin with, after doing the blog for a while and showing different looks, I felt I could design and produce some of my own jackets to show as well as other designer’s. As a designer, when I used to work on a collection I would always start with a jacket, I felt that it set the tone for the rest of the collection. This is exactly how I approach my personal style too.
Tell us a bit about you personally.
I am Armenian originally, I moved to the States when I was only a teenager. I attended Otis College of Art and Design and received my BA in fashion design and merchandising and have worked in the fashion industry for the last 25 years. I am married to an Englishman, this is my second marriage, and I have a 19-year-old son from my previous marriage. My son attends USC in Los Angeles and lives on campus but I get to see him quite often. I enjoy reading, traveling and taking nice long walks.
Do you have a typical client? If so, who is she?
I would describe my customer as an over 30 professional woman who has a busy life and wants to look stylish and fashion forward but needs someone to make it easier for her to figure out. She is busy either with work or family, so she may not have time to figure out what to wear. I am hoping that with my blog stories and the pieces I offer in my store, I can make it easier for her to get the outfits she wants without having to figure it out on her own.
Tell us about your store. Is it online only?
My store is online only but I do have a small studio where I can see clients who live in the Los Angeles area or are visiting that can make an appointment and come in for a one on one session with me to shop and try some pieces on before purchasing.
I was so happy when you visited my studio and I got to meet you and your lovely daughter. I also do shopping events in my studio once in a while for local customers and friends. My online customers are from all over USA and also Europe who buy from me regularly.
Do you design all your jackets and shawls/wraps? What inspires you?
I design all my jackets and most of the blouses. The scarves, shawls and jewelry are mostly from local vendors. As far as inspiration, I get inspired by everything around me. I used to have a sketch pad on me at all times but now I mostly use my phone to take pictures of things I see on daily basis that inspire me from color to shape and mood. I also look at a lot of fashion publications and sites on daily basis to keep up with trends.
What is the most important tip you can provide to women who want to look stylish in a jacket?
My best tip for wearing any jacket would be to know what to wear it with to get the best visual effect. Be aware of what proportions work best with each other, for example looser and more over sized jackets look best with slimmer bottoms and shorter and more fitted jackets can work better with looser bottoms. Also wear shorter jackets with longer bottoms and longer jackets with shorter bottoms.
Proportion is everything in making an outfit look good, this applies to all pieces not just jackets. I think it is really important for any woman to know their shape and be aware of what kind of jacket silhouette works best on them. Once you are aware of this, picking styles would be much easier. On a side note one of my favorite styling tips for jackets is to scrunch up the sleeve and push the collar up sometimes, this gives it more cool and trendy look so it doesn’t look so serious.
I know you have expanded into jewelry and now graphic tees. Can you provide a hint of what other items you are considering?
I have just started adding not just graphic tees but blouses and tops in general which on itself is a huge category. We will keep on adding more to this category especially as we get more into summer. In the jewelry category we have just started adding bracelets which we will expand on and I am looking to add earrings that are sold on their own too. Also we will be doing softer cardigan and cover ups going into summer.
I see you design with trends in mind, example being your sleeveless trench for spring. Is there any current trend you are most excited about?
I just did a blog story about the wider leg pants which are trending and I am really liking this look. We have been wearing skinny jeans for so long, I think this is a nice change even though I know it is a tougher silhouette for a lot of women to wear. But most women can wear it, I have some great tips on my blog if you want to check it out. The cropped versions are also on trend especially for spring. I am also liking the cold shoulder and off shoulder tops which we will offer on our web site soon. A few other trends I am looking at are the bohemian look, ruffles, stripes and the color orange which is one of my favorite colors.